Lubido is a pleasure-led intimate lubricant brand, created to help you feel more connected to your body - every body.

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Our roots go back to the late 1970s, when one Yorkshire based business helped make safer sex products easier to access at a time when conversations around sex were far less open than they are today. That early experience shaped a long-standing belief in practical, no nonsense products that support real life intimacy.

 

How Lubido Began

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Decades later, that same industry knowledge was used to create Lubido. The aim was simple - to develop a modern range of intimate lubricants that people could trust, enjoy and feel good about using.

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Based in Yorkshire, Lubido was designed for a more open and confident generation, with products made to suit everyday intimacy rather than medical settings or awkward stereotypes.

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Getting the Details Right

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Lubido products are cosmetic lubricants, developed with care and refined over time through testing and customer feedback. Our range is vegan friendly, paraben free, hypoallergenic and pH-balanced, and every product is hygienically sealed at the point of production - so they feel as good as they are made.

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We focus on how our products feel and perform in real use, paying close attention to comfort, texture and longevity.

 

Looking Forward

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We’re always looking for ways to do things better. That includes reducing our packaging footprint, choosing recyclable materials wherever possible and improving our processes as better options become available.

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As attitudes around sex continue to evolve, Lubido remains focused on creating well-made products that fit naturally into modern relationships and everyday life.